At Loving It Vegan – we’re all about the food.
We’re seriously passionate vegan foodies in love with ALL kinds of vegan food, from the healthiest freshest raw foods to decadent baked goods and confectionary!
We’re not snobs about ingredients, we use whatever we deem the most tasty for that particular recipe.
We don’t believe that there is any one ‘perfect’ way of eating and we definitely don’t have any dietary recommendations for you. As far as we’re concerned, that stuff is best left to the dietitians and nutritional scientists, you know, the folks who train and specialize in this, not the (home) chefs and bloggers!
We’re about simple tasty vegan food, easy to follow recipes, and delicious results.
We create vegan recipes for everyone, not just vegans, and you won’t find judgy attitudes here, everyone is welcome!
The Recipes
All our recipes are vegan all the way! I think you gathered that from the above, or you know, from our name. 
So I don’t think I need to say too much more about that!
Some recipes are gluten-free too, just because it’s fun to experiment and I must say we’re pretty darn good at that gluten-free baking, even though it hasn’t been our primary focus. I mean check out this gluten-free chocolate cake! (and if you’re not fussed about gluten-free, check out this other chocolate cake!) 
And then we created an amazing product called ‘Simple Vegan Dinner Recipes‘. So you’ll never again ask the question: ‘What’s for Dinner?’ At least not without already smugly knowing the answer! That – you definitely want to check out (it’s even gluten-free!)
About Alison
Where sharing fabulous vegan deliciousness helps people to see that being vegan does not involve sacrificing your love for good food.
Having spent the better part of 25 years on some sort of diet or restrictive eating regime in an endless quest for thinness that brought precisely no joy to her life, these days the word ‘diet’ is a curse word in Alison’s house (and truth be told she doesn’t mind the regular curse words too much – she’s a bit sweary to be honest).
Alison is fervently anti-diet (and by the way, vegan is not a diet, it’s a philosophy – vegans come in all shapes and sizes, just like everybody else and this is wonderful and exactly how it’s supposed to be!) all about body positivity and a supporter of the ‘Health At Every Size‘ movement.
Vegetarian since 1999 and vegan since 2005, Alison simply adores vegan food and wouldn’t have it any other way.
A not-shy introvert bookworm, binge-watcher of good TV series, scorpio INFJ, Alison is a big fan of hanging out at home with Jaye and the two furry kids – Frankie and Ernie, preferably watching some great comedy, with some awesome vegan snacks in hand.
About Jaye
So it’s NO WONDER at all that when Alison decided in 2015 that a vegan recipe site was all she ever wanted in the world – that she would get him on board as fast as humanly possible (smart chick that one!).
Jaye is a super cool guy. Hilariously funny, smart, sexy and endlessly creative (can you tell this is written by his wife?), he is a skateboarder, surfer, and all round fun dude. Can usually be found playing guitar and writing pieces of songs (that will often only get finished YEARS later!).
Vegan since 2005, and also a scorpio/INFJ (I mean what are the odds???) Alison and Jaye have been together since 2005 and married since 2007. They are also musicians – Jaye is a guitarist/songwriter and Alison is a singer/songwriter – and they even released an album together called ‘Love’s A Cure’.
Alison does the writing, recipe creating, marketing and all the behind-the-scenes stuff with the blog. Even though she’s not very techy, she’s had to become a master of a heck of a lot of trades!
Jaye takes all the beautiful photos, makes the videos and does a bit of recipe creating too. He also encourages the heck out of Alison and calms her down when she gets super stressy (which is often!). He is an endless source of positivity and is the one to make Alison go take a swim when she’s hot, bothered and increasingly unproductive as a result!
And then she wonders why she doesn’t do that more often! But that’s why she’s so lucky to have him. And vice versa, cos you know, major compatibility here!
Alison and Jaye lived in Dubai for 9 years but recently returned to South Africa, which is ‘home’.
THE KIDS
One night in 2011 Alison walked past a bush in Dubai, right outside their apartment and heard a little kittie voice calling to her. She sat down on the wall in front of the bush. Out came a little black and white kitten from the bush and sat down next to her, a small distance away, but quite companionably. As other passers-by came past the kitten rushed back into the bush to hide (and didn’t make a peep), but when the coast was clear again he came out and sat down near Alison again. Soon, his little sister came back from wherever she had been and joined in the companionable sitting.
Alison knew she and these two kittens were destined to be great friends. She had a chat with a security guard working nearby to find out if the kittens had a mother he had seen, and was told that they had been living in the bushes there for a month (!) all alone, and there was no mother cat that had ever been seen.
Alison took them home with her and named them Frankie and Ernie. Jaye was soon on board as well (even though he had not been super keen on pets up to that point, he was soon a convert) and the adopted fur kids have been doted on ever since! Alison is positive that Ernie recognized her as his future mother, why else would he have called out to her from the bushes (but stay totally silent with everyone else)!
On their first visit to the vet a couple of days after going to live with Alison and Jaye, it was discovered that the kittens were two months old, so they had been living rough since they were one month old. Ernie had scratches all over his belly that the vet said would’ve come about from defending himself and his sister (the poor little guy!).
Ernie is such a little scaredy cat now, Alison and Jaye think it’s because he used up all his bravery in his early months of life. And neither of the cats is very interested at all in ‘outside’ – they’ve been there done that, they want the safety of home, inside the home that is. They still run and hide if the doorbell rings, think going to the vet is ‘the big betrayal’ and have a very strong opinion about ‘stranger danger’.
They bring enormous joy to their adoptive parents and everyone who gets to know them. They love South Africa after their relocation and are thriving in their new environment. Here’s a look at the two cuties.
This is Ernie (short for Ernest) in his favorite sleeping/hiding place, in bed, under the duvet.
And this is Frankie – initially named ‘Frank’ because Alison didn’t know what was what! And then corrected to Frankie after her first vet visit and the clarifications were made, but what the heck, let’s say it’s short for Francesca, because that’s an awesome name!
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